The Full
Routine
Our products are made with top ingredients, formulated to give your specific curl type the hydration, definition, and nourishment it needs.
Curly hair tends to be drier than other hair types due to the shape of the hair follicle. The natural oils produced by the scalp have a harder time traveling down the length of the hair shaft, resulting in frizzy, dry, and brittle hair.
Use Wash N Go, our 2 in 1 Conditioning Shampoo to replenish your hair's natural oils, making curls easier to manage and style. Wash N Go is formulated with key ingredients that nourish and hydrate hair to keep curls healthy and beautiful.
$21 / 8 fl oz
Cleanse!
After cleansing the hair and scalp It is important to follow up with a conditioner to further nourish and hydrate curly hair. If your hair is dry or damaged, we recommended using a deep conditioner at least once a week.
With Unconditional, our Deep Conditioning Protein Hair Treatment you can strengthen and repair curls to maintain its health and beautiful shape. Our protein hair treatment restores damaged hair by filling in gaps in the hair shaft and smoothing the hair cuticle, reducing the appearance of split ends.
$23 / 8 fl oz
Deep Condition!
Leave-in conditioners are an important part of a curly hair routine because they provide ongoing moisture and nourishment to the hair. Leave-ins can be used in combination with other hair care products, such as styling gels or creams, to help enhance and maintain the natural beauty of curly hair.
Leave It In, our Hydra-Silk Leave in Treatment is designed to be left in the hair for all day hydration. Use leave It In to detangle hair, making it easier to manage and style. Leave It In also reduces frizz and flyways, resulting in smoother, bouncier, more defined curls.
$25 / 6 fl oz
Moisturize!
Styling creams are vital in a natural curly hair care routine as they provide moisture, definition, and frizz control, helping to enhance and shape curls. Styling creams also add nourishment and softness, making hair more manageable.
Silky Crème, our Silk Protein Styling Crème defines curls, provides hold, and reduces frizz. Silky Crème is light, resulting in bouncy, shiny, and defined curls. Especially good for thick, curly hair. Our styling cream can be used in combination with Leave It In and Don't Be Gelly for maximum definition and control.
$27 / 6 fl oz
Define!
Hair gel is essential in a natural curly hair routine as it provides hold, definition, and frizz control. Gel enhances the curl pattern while sealing in moisture. It is important in managing and styling curly hair to ensure long-lasting, well-defined curls.
Don't Be Gelly, our Flexible Hold Natural Styling Gel is formulated with moisturizing ingredients that help seal in hydration, reducing dryness and promoting healthier, more vibrant curls. Incorporating Don't Be Gelly into your curly hair routine can transform your styling.
$30 / 8 fl oz
Control!
